# What does Alation use?

Alation (alation.com) shows public evidence of 55 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Software
- Size: 201–1,000 employees
- Based in: Redwood City, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/alation

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code |  |
| [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain | 2022-02 |
| [Pendo](https://www.runsonwhat.com/reverse/pendo) | Analytics | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code | 2023-06 |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code | 2022-09 |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |
| [Higher Logic](https://www.runsonwhat.com/reverse/higher-logic) | Support & Docs | Custom domain | 2019-07 |
| [Read the Docs](https://www.runsonwhat.com/reverse/readthedocs) | Support & Docs | Custom domain | 2024-09 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |
| [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records |  |
| [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records |  |
| [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records |  |
| [Parallels](https://www.runsonwhat.com/reverse/parallels) | Dev Tools | DNS verification records |  |
| [Serval](https://www.runsonwhat.com/reverse/serval) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does Alation use?

As of October 2026, runsonwhat has found 55 tools at Alation (alation.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Vercel. Application: YouTube, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 19, 2026.

### What cloud does Alation run on?

Alation uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on alation.com. Amazon Web Services is used by 145,485 companies runsonwhat tracks.

### What CRM does Alation use?

Alation uses HubSpot for its CRM, alongside Salesforce, 6sense and Qualified, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 93,663 companies runsonwhat tracks.

### What email provider does Alation use?

Alation uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,035 companies runsonwhat tracks.

### What does Alation use for customer support?

Alation uses Higher Logic for customer support and documentation, alongside Read the Docs, according to runsonwhat (October 2026). runsonwhat found Higher Logic through a subdomain that points at Higher Logic, and Alation has used it since at least July 2019. Higher Logic is used by 248 companies runsonwhat tracks.

### What analytics tools does Alation use?

Alation uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Vercel Analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on alation.com. Google Analytics is used by 875,414 companies runsonwhat tracks.

### How long has Alation used Higher Logic?

Alation has used Higher Logic since at least July 2019, going by the first public certificate of the alation.com subdomain that points at Higher Logic. Other long-running tools at Alation include UptimeRobot (since February 2022), Marketo (since September 2022) and Salesforce (since June 2023).

### Does Alation use Google Ads?

Yes. runsonwhat found Google Ads at Alation through Google Ads code on alation.com. Google Ads is a Ads & Pixels tool used by 492,830 companies runsonwhat tracks.

### Does Alation use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Alation; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Alation may use more AI tools than these.

### Which companies have a tech stack similar to Alation's?

The companies with the stacks most like Alation's are QGenda, Akasa, Plaud and Temporal, according to runsonwhat (October 2026). Each shares 20 to 30 tools with Alation, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Alation uses?

runsonwhat reads public records only. Of the 55 tools at Alation, 26 were found through DNS records, 19 through code on alation.com, 5 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and alation.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/alation.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
