# What does Afterpay use?

Afterpay (afterpay.com) shows public evidence of 57 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Fintech
- Size: 201–1,000 employees
- Based in: Melbourne, Australia
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/afterpay-com-au

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS verification records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code |  |
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Website code |  |
| [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |
| [incident.io](https://www.runsonwhat.com/reverse/incidentio) | Monitoring | Custom domain | 2026-02 |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code | 2023-11 |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Typeform](https://www.runsonwhat.com/reverse/typeform) | Marketing | Website code |  |
| [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Website code |  |
| [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code |  |
| [Builder.io](https://www.runsonwhat.com/reverse/builderio) | Website & CMS | Website code |  |
| [Friendbuy](https://www.runsonwhat.com/reverse/friendbuy) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code |  |
| [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records |  |
| [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records |  |
| [Postman](https://www.runsonwhat.com/reverse/postman) | Dev Tools | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records |  |
| [ThreatMetrix](https://www.runsonwhat.com/reverse/threatmetrix) | Security & Compliance | Custom domain |  |

## FAQ

### What tools does Afterpay use?

As of October 2026, runsonwhat has found 57 tools at Afterpay (afterpay.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Vercel. Application: Google Fonts, Vimeo and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 23, 2026.

### What cloud does Afterpay run on?

Afterpay uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and a DNS verification record. Vercel is used by 48,498 companies runsonwhat tracks.

### What CRM does Afterpay use?

Afterpay uses Salesforce for its CRM, alongside Demandbase and 6sense, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on afterpay.com. Salesforce is used by 34,193 companies runsonwhat tracks.

### What email provider does Afterpay use?

Afterpay uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,905 companies runsonwhat tracks.

### What does Afterpay use for customer support?

Afterpay uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 42,074 companies runsonwhat tracks.

### What payment provider does Afterpay use?

Afterpay uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on afterpay.com. Stripe is used by 28,760 companies runsonwhat tracks.

### How long has Afterpay used Marketo?

Afterpay has used Marketo since at least November 2023, going by the first public certificate of the afterpay.com subdomain that points at Marketo. Other long-running tools at Afterpay include incident.io (since February 2026).

### Does Afterpay use Google Fonts?

Yes. runsonwhat found Google Fonts at Afterpay through Google Fonts code on afterpay.com. Google Fonts is a Media & UI tool used by 813,030 companies runsonwhat tracks.

### Does Afterpay use AI tools?

Yes. runsonwhat has found Anthropic at Afterpay; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Afterpay may use more AI tools than these.

### Which companies have a tech stack similar to Afterpay's?

The companies with the stacks most like Afterpay's are SumUp - A Better Way to Get Paid, Purple Carrot, Logos and Survicate, according to runsonwhat (October 2026). Each shares 12 to 27 tools with Afterpay, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Afterpay uses?

runsonwhat reads public records only. Of the 57 tools at Afterpay, 29 were found through code on afterpay.com, 18 through DNS records, 6 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and afterpay.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/afterpay.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
