# What does Affirma, LLC use? Affirma, LLC (affirma.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Software - Size: 201–1,000 employees - Based in: Bellevue, United States - Founded: 2001 - LinkedIn: https://www.linkedin.com/company/affirma-consulting ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2024-04 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2024-04 | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain | 2022-11 | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | ## Recent changes at Affirma, LLC - 2026-11-10: started using [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) - 2026-11-10: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-11-10: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-11-10: started using [RB2B](https://www.runsonwhat.com/reverse/rb2b) ## FAQ ### What tools does Affirma use? As of November 2026, runsonwhat has found 25 tools at Affirma (affirma.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked November 10, 2026. ### What cloud does Affirma run on? Affirma uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on affirma.com. WP Engine is used by 52,304 companies runsonwhat tracks. ### What CRM does Affirma use? Affirma uses HubSpot for its CRM, alongside RB2B, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Affirma has used it since at least April 2024. HubSpot is used by 97,642 companies runsonwhat tracks. ### What email provider does Affirma use? Affirma uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 734,184 companies runsonwhat tracks. ### What analytics tools does Affirma use? Affirma uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on affirma.com. Google Analytics is used by 903,920 companies runsonwhat tracks. ### What is Affirma's website built with? Affirma uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on affirma.com. WordPress is used by 606,809 companies runsonwhat tracks. ### How long has Affirma used Unbounce? Affirma has used Unbounce since at least November 2022, going by the first public certificate of the affirma.com subdomain that points at Unbounce. Other long-running tools at Affirma include HubSpot (since April 2024) and HubSpot CMS (since April 2024). ### Does Affirma use jQuery? Yes. runsonwhat found jQuery at Affirma through jQuery code on affirma.com. jQuery is a Frontend tool used by 927,202 companies runsonwhat tracks. ### Does Affirma use AI tools? Yes. runsonwhat has found Anthropic at Affirma; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Affirma may use more AI tools than these. ### Has Affirma changed tools recently? Yes. On runsonwhat's rechecks, Affirma started using ChatGPT Ads, Google Analytics and Google Ads (latest on November 10, 2026). A change counts only between two checks of affirma.com done the same way. ### How does runsonwhat know what Affirma uses? runsonwhat reads public records only. Of the 25 tools at Affirma, 13 were found through code on affirma.com, 5 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and affirma.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/affirma.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.