# What does Advantive use? Advantive (advantive.com) shows public evidence of 35 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Software - Size: 201–1,000 employees - Based in: Tampa, United States - Founded: 2022 - LinkedIn: https://www.linkedin.com/company/advantive-software ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS verification records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | 2022-11 | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | 2025-12 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [Convert](https://www.runsonwhat.com/reverse/convert) | Flags & Experiments | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2022-07 | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | ## FAQ ### What tools does Advantive use? As of October 2026, runsonwhat has found 35 tools at Advantive (advantive.com) in public records. Edge & Hosting: Cloudflare, WP Engine and Microsoft Azure. Application: Google Fonts, Font Awesome and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and CookieYes. Last checked October 7, 2026. ### What cloud does Advantive run on? Advantive uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine, and Advantive has used it since at least November 2022. WP Engine is used by 50,078 companies runsonwhat tracks. ### What sales tools does Advantive use? The sales tools runsonwhat has found at Advantive are ZoomInfo and Qualified (October 2026); no CRM shows up in Advantive's public records. runsonwhat found ZoomInfo through ZoomInfo code on advantive.com. ### What email provider does Advantive use? Advantive uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 695,255 companies runsonwhat tracks. ### What payment provider does Advantive use? Advantive uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 25,731 companies runsonwhat tracks. ### What analytics tools does Advantive use? Advantive uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on advantive.com. Google Analytics is used by 843,404 companies runsonwhat tracks. ### How long has Advantive used Pardot? Advantive has used Pardot since at least July 2022, going by the first public certificate of the advantive.com subdomain that points at Pardot. Other long-running tools at Advantive include WP Engine (since November 2022) and Microsoft Azure (since December 2025). ### Does Advantive use Google Fonts? Yes. runsonwhat found Google Fonts at Advantive through Google Fonts code on advantive.com. Google Fonts is a Media & UI tool used by 785,240 companies runsonwhat tracks. ### Does Advantive use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Advantive; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Advantive may use more AI tools than these. ### Which companies have a tech stack similar to Advantive's? The companies with the stacks most like Advantive's are Constructor, ECI Software Solutions, ComplyAdvantage and Brandwatch, according to runsonwhat (October 2026). Each shares 11 to 16 tools with Advantive, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Advantive uses? runsonwhat reads public records only. Of the 35 tools at Advantive, 22 were found through code on advantive.com, 6 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and advantive.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/advantive.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.