# What does AdRoll use? AdRoll (adroll.com) shows public evidence of 56 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Software As a Service - Based in: United States - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/nextroll ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2021-03 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Website code | 2018-05 | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2016-02 | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records | 2023-02 | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | | [TVSquared](https://www.runsonwhat.com/reverse/tvsquared) | Ads & Pixels | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Drift](https://www.runsonwhat.com/reverse/drift) | Support & Docs | DNS verification records | | | [Instapage](https://www.runsonwhat.com/reverse/instapage) | Website & CMS | Custom domain | 2019-05 | | [Unify](https://www.runsonwhat.com/reverse/unify) | Sales & CRM | Website code | | | [Reachdesk](https://www.runsonwhat.com/reverse/reachdesk) | Marketing | DNS verification records | | | [Clearbit](https://www.runsonwhat.com/reverse/clearbit) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records | | | [Bugcrowd](https://www.runsonwhat.com/reverse/bugcrowd) | Security & Compliance | DNS verification records, Website code | | | [EasyRedir](https://www.runsonwhat.com/reverse/easyredir) | Other traces | Custom domain | 2017-09 | | [Apigee](https://www.runsonwhat.com/reverse/apigee) | Dev Tools | Custom domain | 2017-04 | ## FAQ ### What tools does AdRoll use? As of October 2026, runsonwhat has found 56 tools at AdRoll (adroll.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Font Awesome and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 7, 2026. ### What cloud does AdRoll run on? AdRoll uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on adroll.com. Amazon Web Services is used by 144,842 companies runsonwhat tracks. ### What CRM does AdRoll use? AdRoll uses HubSpot for its CRM, alongside ZoomInfo, Bombora and RB2B, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on adroll.com. HubSpot is used by 92,068 companies runsonwhat tracks. ### What email provider does AdRoll use? AdRoll uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on adroll.com. Google Workspace is used by 397,531 companies runsonwhat tracks. ### What does AdRoll use for customer support? AdRoll uses Zendesk for customer support and documentation, alongside Drift, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and AdRoll has used it since at least February 2016. Zendesk is used by 40,922 companies runsonwhat tracks. ### What analytics tools does AdRoll use? AdRoll uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on adroll.com. Google Analytics is used by 852,516 companies runsonwhat tracks. ### How long has AdRoll used Zendesk? AdRoll has used Zendesk since at least February 2016, going by the first public certificate of the adroll.com subdomain that points at Zendesk. Other long-running tools at AdRoll include Apigee (since April 2017), EasyRedir (since September 2017) and Atlassian Statuspage (since May 2018). ### Does AdRoll use Cloudflare? Yes. runsonwhat found Cloudflare at AdRoll through DNS records that point at Cloudflare and code on adroll.com. Cloudflare is a CDN & Edge tool used by 692,310 companies runsonwhat tracks. ### Does AdRoll use AI tools? Yes. runsonwhat has found Anthropic at AdRoll; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so AdRoll may use more AI tools than these. ### Which companies have a tech stack similar to AdRoll's? The companies with the stacks most like AdRoll's are ClickUp, Prismatic, Diligent and Zinc, according to runsonwhat (October 2026). Each shares 16 to 28 tools with AdRoll, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what AdRoll uses? runsonwhat reads public records only. Of the 56 tools at AdRoll, 25 were found through code on adroll.com, 13 through DNS records, 11 through subdomains that point at the vendor, 6 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adroll.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/adroll.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.