# What does adidas use?

adidas (adidas.de) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-15).

- Based in: Germany

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code |  |
| [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code |  |
| [Monetate](https://www.runsonwhat.com/reverse/monetate) | Flags & Experiments | Website code |  |
| [Quantum Metric](https://www.runsonwhat.com/reverse/quantum-metric) | Analytics | Website code |  |
| [Instana](https://www.runsonwhat.com/reverse/instana) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |

## FAQ

### What tools does adidas use?

As of November 2026, runsonwhat has found 18 tools at adidas (adidas.de) in public records. Edge & Hosting: Akamai and CSC. Application: React, Next.js and Cloudinary. Data & Observability: Google Analytics, Akamai mPulse and Tealium. Go-to-market: Meta Pixel, TikTok Pixel and Ahrefs. Company Ops: Microsoft 365, Proofpoint and Adobe. Last checked November 15, 2026.

### What email provider does adidas use?

adidas uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 739,072 companies runsonwhat tracks.

### What analytics tools does adidas use?

adidas uses Google Analytics for analytics, alongside Quantum Metric and Instana, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on adidas.de. Google Analytics is used by 904,904 companies runsonwhat tracks.

### What marketing software does adidas use?

adidas uses Ahrefs for marketing, according to runsonwhat (November 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 24,595 companies runsonwhat tracks.

### What monitoring tools does adidas use?

adidas uses Akamai mPulse for monitoring, according to runsonwhat (November 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on adidas.de. Akamai mPulse is used by 6,254 companies runsonwhat tracks.

### Does adidas use Meta Pixel?

Yes. runsonwhat found Meta Pixel at adidas through a DNS verification record for Meta Pixel and code on adidas.de. Meta Pixel is a Ads & Pixels tool used by 423,643 companies runsonwhat tracks.

### Which companies have a tech stack similar to adidas's?

The companies with the stacks most like adidas' are adidas, adidas, adidas and adidas, according to runsonwhat (November 2026). Each shares 14 to 17 tools with adidas, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what adidas uses?

runsonwhat reads public records only. Of the 18 tools at adidas, 10 were found through code on adidas.de, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adidas.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/adidas.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.