# What does Adidas AG use? Adidas AG (adidas.com) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-11-06). - Industry: Textile - Size: 10,000+ employees - Based in: Germany - Founded: 1924 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2024-10 | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | 2024-11 | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | | [IBM Cloud](https://www.runsonwhat.com/reverse/ibm-cloud) | Hosting & Cloud | DNS verification records | | | [Edgio (Limelight)](https://www.runsonwhat.com/reverse/edgio) | CDN & Edge | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Custom domain, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code | | | [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code | | | [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code | | | [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Custom domain | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Custom domain, Website code | | | [Monetate](https://www.runsonwhat.com/reverse/monetate) | Flags & Experiments | Website code | | | [Quantum Metric](https://www.runsonwhat.com/reverse/quantum-metric) | Analytics | Website code | | | [Instana](https://www.runsonwhat.com/reverse/instana) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain, Website code | | | [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code | | | [Microsoft Dynamics 365](https://www.runsonwhat.com/reverse/microsoft-dynamics) | Sales & CRM | Custom domain | | | [Coherent Path](https://www.runsonwhat.com/reverse/coherent-path) | Marketing | Custom domain | 2024-08 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [TIBCO Mashery](https://www.runsonwhat.com/reverse/mashery) | Dev Tools | Custom domain | | ## Recent changes at Adidas AG - 2026-11-06: started using [Microsoft Dynamics 365](https://www.runsonwhat.com/reverse/microsoft-dynamics) - 2026-10-09: started using [CSC](https://www.runsonwhat.com/reverse/csc-domains) - 2026-10-09: started using [IBM Cloud](https://www.runsonwhat.com/reverse/ibm-cloud) ## FAQ ### What tools does Adidas use? As of November 2026, runsonwhat has found 43 tools at Adidas (adidas.com) in public records. Edge & Hosting: Amazon CloudFront, Akamai and CSC. Application: React, Next.js and Cloudinary. Data & Observability: Google Analytics, Optimizely and Adobe Experience Platform. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked November 6, 2026. ### What cloud does Adidas run on? Adidas uses IBM Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found IBM Cloud through a DNS verification record for IBM Cloud. IBM Cloud is used by 1,004 companies runsonwhat tracks. ### What CRM does Adidas use? Adidas uses Salesforce for its CRM, alongside Microsoft Dynamics 365, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 35,434 companies runsonwhat tracks. ### What email provider does Adidas use? Adidas uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on adidas.com. Microsoft 365 is used by 734,171 companies runsonwhat tracks. ### What analytics tools does Adidas use? Adidas uses Google Analytics for analytics, alongside Adobe Experience Platform, Adobe Analytics and AppsFlyer, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on adidas.com. Google Analytics is used by 903,921 companies runsonwhat tracks. ### What marketing software does Adidas use? Adidas uses Mailchimp for marketing, alongside Salesforce Marketing Cloud, Wunderkind and Coherent Path, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,037 companies runsonwhat tracks. ### How long has Adidas used Coherent Path? Adidas has used Coherent Path since at least August 2024, going by the first public certificate of the adidas.com subdomain that points at Coherent Path. Other long-running tools at Adidas include Amazon CloudFront (since October 2024) and Akamai (since November 2024). ### Does Adidas use Google Ads? Yes. runsonwhat found Google Ads at Adidas through Google Ads code on adidas.com. Google Ads is a Ads & Pixels tool used by 540,452 companies runsonwhat tracks. ### Has Adidas changed tools recently? Yes. On runsonwhat's rechecks, Adidas started using Microsoft Dynamics 365, CSC and IBM Cloud (latest on November 6, 2026). A change counts only between two checks of adidas.com done the same way. ### Which companies have a tech stack similar to Adidas's? The companies with the stacks most like Adidas' are Warner Bros. Entertainment, Tapestry, Live Science and Pottery Barn, according to runsonwhat (November 2026). Each shares 9 to 18 tools with Adidas, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Adidas uses? runsonwhat reads public records only. Of the 43 tools at Adidas, 23 were found through code on adidas.com, 11 through subdomains that point at the vendor, 5 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adidas.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/adidas.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.