# What does Active Truth™ use?

Active Truth™ (activetruth.com.au) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Apparel & Fashion
- Size: 11–50 employees
- Based in: Nundah, Australia
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/active-truthau

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, Email records, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [Rebuy](https://www.runsonwhat.com/reverse/rebuy) | Marketing | Website code |  |
| [Grin](https://www.runsonwhat.com/reverse/grin) | Marketing | Website code |  |
| [Re:amaze](https://www.runsonwhat.com/reverse/reamaze) | Support & Docs | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does Active Truth™ use?

As of November 2026, runsonwhat has found 24 tools at Active Truth™ (activetruth.com.au) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: SendGrid. Last checked October 30, 2026.

### What does Active Truth™ use for customer support?

Active Truth™ uses Re:amaze for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Re:amaze through Re:amaze code on activetruth.com.au. Re:amaze is used by 523 companies runsonwhat tracks.

### What payment provider does Active Truth™ use?

Active Truth™ uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on activetruth.com.au. PayPal is used by 35,167 companies runsonwhat tracks.

### What analytics tools does Active Truth™ use?

Active Truth™ uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Triple Whale, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on activetruth.com.au. Google Analytics is used by 906,041 companies runsonwhat tracks.

### What is Active Truth™'s website built with?

Active Truth™ uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 60,880 companies runsonwhat tracks.

### What marketing software does Active Truth™ use?

Active Truth™ uses Klaviyo for marketing, alongside Yotpo, Attentive and Rebuy, according to runsonwhat (November 2026). runsonwhat found Klaviyo through Klaviyo code on activetruth.com.au. Klaviyo is used by 35,979 companies runsonwhat tracks.

### Does Active Truth™ use Google Fonts?

Yes. runsonwhat found Google Fonts at Active Truth™ through Google Fonts code on activetruth.com.au. Google Fonts is a Media & UI tool used by 825,833 companies runsonwhat tracks.

### Which companies have a tech stack similar to Active Truth™'s?

The companies with the stacks most like Active Truth™'s are Flag & Anthem, Nine Line Apparel, Albion Fit and Heelys, according to runsonwhat (November 2026). Each shares 14 to 20 tools with Active Truth™, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Active Truth™ uses?

runsonwhat reads public records only. Of the 24 tools at Active Truth™, 18 were found through code on activetruth.com.au, 2 through DNS records, 2 through subdomains that point at the vendor, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and activetruth.com.au about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/activetruth.com.au (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
