# What does Active Search use?

Active Search (activesearch.dk) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Staffing and Recruiting
- Size: 201–1,000 employees
- Based in: Copenhagen, Denmark
- Founded: 1998
- LinkedIn: https://www.linkedin.com/company/509812

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Cookie Information](https://www.runsonwhat.com/reverse/cookie-information) | Security & Compliance | Website code |  |

## FAQ

### What tools does Active Search use?

As of October 2026, runsonwhat has found 15 tools at Active Search (activesearch.dk) in public records. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, dmarcian and Cookie Information. Last checked October 7, 2026.

### What CRM does Active Search use?

Active Search uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on activesearch.dk. HubSpot is used by 92,110 companies runsonwhat tracks.

### What email provider does Active Search use?

Active Search uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What analytics tools does Active Search use?

Active Search uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Smartlook, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on activesearch.dk. Google Analytics is used by 853,379 companies runsonwhat tracks.

### Does Active Search use jQuery?

Yes. runsonwhat found jQuery at Active Search through jQuery code on activesearch.dk. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.

### Which companies have a tech stack similar to Active Search's?

The companies with the stacks most like Active Search's are Techloop, Advanced Management Company, Create Music Group and Trison Europe S.L.U., according to runsonwhat (October 2026). Each shares 4 to 9 tools with Active Search, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Active Search uses?

runsonwhat reads public records only. Of the 15 tools at Active Search, 9 were found through code on activesearch.dk, 3 through DNS records, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and activesearch.dk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/activesearch.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.