# What does Active Ingredients use?

Active Ingredients (activeingredients.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Sausalito, United States
- Founded: 2004
- LinkedIn: https://www.linkedin.com/company/active-ingredients

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code |  |
| [imgix](https://www.runsonwhat.com/reverse/imgix) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Plausible](https://www.runsonwhat.com/reverse/plausible) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |

## FAQ

### What tools does Active Ingredients use?

As of November 2026, runsonwhat has found 18 tools at Active Ingredients (activeingredients.com) in public records. Edge & Hosting: Cloudflare. Application: GSAP, Adobe Fonts and Wistia. Data & Observability: Google Analytics, Google Tag Manager and Plausible. Go-to-market: Google Ads, Mailchimp and Campaign Monitor. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 30, 2026.

### What email provider does Active Ingredients use?

Active Ingredients uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 718,598 companies runsonwhat tracks.

### What analytics tools does Active Ingredients use?

Active Ingredients uses Google Analytics for analytics, alongside Google Tag Manager and Plausible, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on activeingredients.com. Google Analytics is used by 906,764 companies runsonwhat tracks.

### What marketing software does Active Ingredients use?

Active Ingredients uses Mailchimp for marketing, alongside Campaign Monitor, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,794 companies runsonwhat tracks.

### Does Active Ingredients use Cloudflare?

Yes. runsonwhat found Cloudflare at Active Ingredients through Cloudflare code on activeingredients.com. Cloudflare is a CDN & Edge tool used by 723,192 companies runsonwhat tracks.

### How does runsonwhat know what Active Ingredients uses?

runsonwhat reads public records only. Of the 18 tools at Active Ingredients, 10 were found through code on activeingredients.com, 4 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and activeingredients.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/activeingredients.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.