# What does Active Data use?

Active Data (activedata.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-29).

- Industry: Software
- Size: 11–50 employees
- Based in: Bethlehem, United States
- Founded: 1999
- LinkedIn: https://www.linkedin.com/company/50849

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Active Data use?

As of November 2026, runsonwhat has found 12 tools at Active Data (activedata.com) in public records. Edge & Hosting: Amazon Route 53 and WP Engine. Application: jQuery and Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 29, 2026.

### What cloud does Active Data run on?

Active Data uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on activedata.com. WP Engine is used by 51,882 companies runsonwhat tracks.

### What email provider does Active Data use?

Active Data uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 720,939 companies runsonwhat tracks.

### What analytics tools does Active Data use?

Active Data uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on activedata.com. Google Analytics is used by 905,972 companies runsonwhat tracks.

### What is Active Data's website built with?

Active Data uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on activedata.com. WordPress is used by 607,128 companies runsonwhat tracks.

### Does Active Data use jQuery?

Yes. runsonwhat found jQuery at Active Data through jQuery code on activedata.com. jQuery is a Frontend tool used by 929,922 companies runsonwhat tracks.

### How does runsonwhat know what Active Data uses?

runsonwhat reads public records only. Of the 12 tools at Active Data, 9 were found through code on activedata.com, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and activedata.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/activedata.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.