# What does Active Adventures use? Active Adventures (activeadventures.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Leisure, Travel & Tourism - Size: 51–200 employees - Based in: Frankton, New Zealand - Founded: 1996 - LinkedIn: https://www.linkedin.com/company/active-adventures-guided-tours ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Umami](https://www.runsonwhat.com/reverse/umami) | Analytics | Website code | | | [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code | | | [Feefo](https://www.runsonwhat.com/reverse/feefo) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [HubSpot App Developer](https://www.runsonwhat.com/reverse/hubspot-developer) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Active Adventures use? As of October 2026, runsonwhat has found 31 tools at Active Adventures (activeadventures.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: YouTube, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 19, 2026. ### What cloud does Active Adventures run on? Active Adventures uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 11,391 companies runsonwhat tracks. ### What CRM does Active Adventures use? Active Adventures uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on activeadventures.com. HubSpot is used by 94,276 companies runsonwhat tracks. ### What email provider does Active Adventures use? Active Adventures uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,519 companies runsonwhat tracks. ### What analytics tools does Active Adventures use? Active Adventures uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on activeadventures.com. Google Analytics is used by 883,361 companies runsonwhat tracks. ### What is Active Adventures's website built with? Active Adventures uses Shopify for its website, alongside Sanity, according to runsonwhat (October 2026). runsonwhat found Shopify through email records that authorize Shopify. Shopify is used by 59,641 companies runsonwhat tracks. ### Does Active Adventures use Cloudflare? Yes. runsonwhat found Cloudflare at Active Adventures through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 704,892 companies runsonwhat tracks. ### Which companies have a tech stack similar to Active Adventures's? The companies with the stacks most like Active Adventures' are Cornish Gems, Sunvil, NST and IGLU.COM, according to runsonwhat (October 2026). Each shares 9 to 13 tools with Active Adventures, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Active Adventures uses? runsonwhat reads public records only. Of the 31 tools at Active Adventures, 20 were found through code on activeadventures.com, 5 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and activeadventures.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/activeadventures.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.