# What does ACTIVE.com use?

ACTIVE.com (active.com) shows public evidence of 53 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Automotive
- Size: 51–200 employees
- Based in: Bodakdev, India
- LinkedIn: https://www.linkedin.com/company/active-automobiles-tata-motors

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config, Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code |  |
| [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code |  |
| [GumGum](https://www.runsonwhat.com/reverse/gumgum) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Queue-it](https://www.runsonwhat.com/reverse/queue-it) | Security & Compliance | Custom domain |  |

## FAQ

### What tools does ACTIVE.com use?

As of October 2026, runsonwhat has found 53 tools at ACTIVE.com (active.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: Google Maps and React. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 7, 2026.

### What cloud does ACTIVE.com run on?

ACTIVE.com uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on active.com. Amazon Web Services is used by 144,248 companies runsonwhat tracks.

### What sales tools does ACTIVE.com use?

The sales tools runsonwhat has found at ACTIVE.com are Demandbase, Bombora and Clickagy (October 2026); no CRM shows up in ACTIVE.com's public records. runsonwhat found Demandbase through Demandbase code on active.com.

### What email provider does ACTIVE.com use?

ACTIVE.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,670 companies runsonwhat tracks.

### What analytics tools does ACTIVE.com use?

ACTIVE.com uses Google Analytics for analytics, alongside Google Tag Manager and comScore, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on active.com. Google Analytics is used by 838,230 companies runsonwhat tracks.

### Does ACTIVE.com use Cloudflare?

Yes. runsonwhat found Cloudflare at ACTIVE.com through Cloudflare code on active.com. Cloudflare is a CDN & Edge tool used by 686,450 companies runsonwhat tracks.

### Which companies have a tech stack similar to ACTIVE.com's?

The companies with the stacks most like ACTIVE.com's are News4Jax | Jacksonville, Florida News, Weather, Sports | WJXT Channel 4, San Antonio News, Texas News, Sports, Weather from KSAT.com, Expect More, Live Nation Entertainment and ClickOnDetroit | WDIV Local 4, according to runsonwhat (October 2026). Each shares 22 to 42 tools with ACTIVE.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what ACTIVE.com uses?

runsonwhat reads public records only. Of the 53 tools at ACTIVE.com, 33 were found through code on active.com, 12 through website configuration files, 5 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and active.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/active.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.