# What does ActiveTools use?

ActiveTools (active-tools.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Sporting Goods
- Size: 11–50 employees
- Based in: High Wycombe, United Kingdom
- Founded: 2002
- LinkedIn: https://www.linkedin.com/company/active-tools

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Amazon Pay](https://www.runsonwhat.com/reverse/amazon-pay) | Payments & Billing | Website code |  |
| [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |

## FAQ

### What tools does ActiveTools use?

As of November 2026, runsonwhat has found 13 tools at ActiveTools (active-tools.com) in public records. Edge & Hosting: Cloudflare. Application: YouTube, PayPal and Amazon Pay. Data & Observability: Google Analytics and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365. Last checked October 30, 2026.

### What email provider does ActiveTools use?

ActiveTools uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on active-tools.com. Microsoft 365 is used by 718,543 companies runsonwhat tracks.

### What payment provider does ActiveTools use?

ActiveTools uses PayPal for payments and billing, alongside Amazon Pay and Global-e, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on active-tools.com. PayPal is used by 35,191 companies runsonwhat tracks.

### What analytics tools does ActiveTools use?

ActiveTools uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on active-tools.com. Google Analytics is used by 905,789 companies runsonwhat tracks.

### What is ActiveTools's website built with?

ActiveTools uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 60,591 companies runsonwhat tracks.

### What monitoring tools does ActiveTools use?

ActiveTools uses Bugsnag for monitoring, according to runsonwhat (November 2026). runsonwhat found Bugsnag through Bugsnag code on active-tools.com. Bugsnag is used by 10,374 companies runsonwhat tracks.

### Does ActiveTools use Cloudflare?

Yes. runsonwhat found Cloudflare at ActiveTools through DNS records that point at Cloudflare and code on active-tools.com. Cloudflare is a CDN & Edge tool used by 722,850 companies runsonwhat tracks.

### Which companies have a tech stack similar to ActiveTools's?

The companies with the stacks most like ActiveTools' are Plant Good Seed, ivy & leo, H & H Music and SENTEQ, according to runsonwhat (November 2026). Each shares 8 to 12 tools with ActiveTools, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what ActiveTools uses?

runsonwhat reads public records only. Of the 13 tools at ActiveTools, 9 were found through code on active-tools.com, 1 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and active-tools.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/active-tools.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.