# What does Absolut use?

Absolut (absolut.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-08).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |
| [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [BlueConic](https://www.runsonwhat.com/reverse/blueconic) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Sleeknote](https://www.runsonwhat.com/reverse/sleeknote) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code |  |

## FAQ

### What tools does Absolut use?

As of November 2026, runsonwhat has found 25 tools at Absolut (absolut.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365 and Mailgun. Last checked November 8, 2026.

### What cloud does Absolut run on?

Absolut uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on absolut.com. Amazon Web Services is used by 147,439 companies runsonwhat tracks.

### What email provider does Absolut use?

Absolut uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 733,959 companies runsonwhat tracks.

### What analytics tools does Absolut use?

Absolut uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on absolut.com. Google Analytics is used by 903,864 companies runsonwhat tracks.

### What is Absolut's website built with?

Absolut uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on absolut.com. WordPress is used by 606,752 companies runsonwhat tracks.

### What marketing software does Absolut use?

Absolut uses Sleeknote for marketing, according to runsonwhat (November 2026). runsonwhat found Sleeknote through Sleeknote code on absolut.com. Sleeknote is used by 786 companies runsonwhat tracks.

### Does Absolut use jQuery?

Yes. runsonwhat found jQuery at Absolut through jQuery code on absolut.com. jQuery is a Frontend tool used by 927,217 companies runsonwhat tracks.

### Which companies have a tech stack similar to Absolut's?

The companies with the stacks most like Absolut's are Rabbit Hole Distillery, Skrewball, Northlake Veterinary Hospital and JanSport, according to runsonwhat (November 2026). Each shares 11 to 15 tools with Absolut, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Absolut uses?

runsonwhat reads public records only. Of the 25 tools at Absolut, 19 were found through code on absolut.com, 3 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and absolut.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/absolut.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
