# What does Aberdeen Group plc use? Aberdeen Group plc (abrdn.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-28). - LinkedIn: https://www.linkedin.com/company/aberdeen-group-plc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain | 2024-07 | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | 2021-06 | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Buzzsprout](https://www.runsonwhat.com/reverse/buzzsprout) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | ## FAQ ### What tools does Aberdeen Group use? As of November 2026, runsonwhat has found 27 tools at Aberdeen Group (abrdn.com) in public records. Edge & Hosting: Fastly, Vercel and Microsoft Azure. Application: jQuery, Next.js and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked October 28, 2026. ### What cloud does Aberdeen Group run on? Aberdeen Group uses Vercel for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on abrdn.com. Vercel is used by 50,900 companies runsonwhat tracks. ### What sales tools does Aberdeen Group use? The sales tools runsonwhat has found at Aberdeen Group are Dealfront (November 2026); no CRM shows up in Aberdeen Group's public records. runsonwhat found Dealfront through Dealfront code on abrdn.com. Dealfront is used by 11,144 companies runsonwhat tracks. ### What email provider does Aberdeen Group use? Aberdeen Group uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,198 companies runsonwhat tracks. ### What analytics tools does Aberdeen Group use? Aberdeen Group uses Google Analytics for analytics, alongside Google Tag Manager and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on abrdn.com. Google Analytics is used by 906,562 companies runsonwhat tracks. ### What is Aberdeen Group's website built with? Aberdeen Group uses Sitecore for its website, according to runsonwhat (November 2026). runsonwhat found Sitecore through a DNS verification record for Sitecore. Sitecore is used by 2,065 companies runsonwhat tracks. ### How long has Aberdeen Group used Microsoft Azure? Aberdeen Group has used Microsoft Azure since at least June 2021, going by the first public certificate of the abrdn.com subdomain that points at Microsoft Azure. Other long-running tools at Aberdeen Group include Fastly (since July 2024). ### Does Aberdeen Group use jQuery? Yes. runsonwhat found jQuery at Aberdeen Group through jQuery code on abrdn.com. jQuery is a Frontend tool used by 930,355 companies runsonwhat tracks. ### Which companies have a tech stack similar to Aberdeen Group's? The companies with the stacks most like Aberdeen Group's are cmr, Aberdeen Group, Crossroads Church and Appraiser eLearning, according to runsonwhat (November 2026). Each shares 5 to 18 tools with Aberdeen Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Aberdeen Group uses? runsonwhat reads public records only. Of the 27 tools at Aberdeen Group, 14 were found through code on abrdn.com, 9 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and abrdn.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/abrdn.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.