# What does About Google use?

About Google (about.google) shows public evidence of 5 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Internet
- Size: 10,000+ employees
- Based in: Mountain View, Italy
- Founded: 2002
- LinkedIn: https://www.linkedin.com/company/google-italia

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does About Google use?

As of November 2026, runsonwhat has found 5 tools at About Google (about.google) in public records. Application: Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Google Trust Services. Last checked November 1, 2026.

### What analytics tools does About Google use?

About Google uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on about.google. Google Analytics is used by 906,648 companies runsonwhat tracks.

### Does About Google use Google Fonts?

Yes. runsonwhat found Google Fonts at About Google through Google Fonts code on about.google. Google Fonts is a Media & UI tool used by 826,010 companies runsonwhat tracks.

### How does runsonwhat know what About Google uses?

runsonwhat reads public records only. Of the 5 tools at About Google, 4 were found through code on about.google, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and about.google about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/about.google (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.