# What does Abacus use? Abacus (abacus.co) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-11-08). - Industry: IT Services - Size: 11–50 employees - Based in: Melbourne, Australia - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/abacus.co ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | 2025-02 | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2024-05 | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain, DNS verification records, Email records | 2017-08 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2022-07 | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | 2023-10 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-07 | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Website code | | | [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | ## Recent changes at Abacus - 2026-11-08: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-11-08: started using again [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) - 2026-11-08: started using again [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) - 2026-10-31: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple) - 2026-10-31: stopped using [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) - 2026-10-31: stopped using [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) ## FAQ ### What tools does Abacus use? As of November 2026, runsonwhat has found 38 tools at Abacus (abacus.co) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 8, 2026. ### What cloud does Abacus run on? Abacus uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on abacus.co, and Abacus has used it since at least February 2025. Amazon Web Services is used by 147,255 companies runsonwhat tracks. ### What CRM does Abacus use? Abacus uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on abacus.co, and Abacus has used it since at least July 2022. HubSpot is used by 97,253 companies runsonwhat tracks. ### What email provider does Abacus use? Abacus uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 729,521 companies runsonwhat tracks. ### What does Abacus use for customer support? Abacus uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through Freshdesk code on abacus.co. Freshdesk is used by 12,855 companies runsonwhat tracks. ### What analytics tools does Abacus use? Abacus uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on abacus.co. Google Analytics is used by 904,186 companies runsonwhat tracks. ### How long has Abacus used Firebase? Abacus has used Firebase since at least August 2017, going by the first public certificate of the abacus.co subdomain that points at Firebase. Other long-running tools at Abacus include HubSpot (since July 2022), HubSpot CMS (since July 2022) and Shopify (since October 2023). ### Does Abacus use jQuery? Yes. runsonwhat found jQuery at Abacus through jQuery code on abacus.co. jQuery is a Frontend tool used by 927,644 companies runsonwhat tracks. ### Has Abacus changed tools recently? Yes. On runsonwhat's rechecks, Abacus started using Apple Business, GlobalSign and Microsoft 365 (latest on November 8, 2026) and stopped using Apple Business, GlobalSign and Microsoft 365 (latest on October 31, 2026). A change counts only between two checks of abacus.co done the same way. ### How does runsonwhat know what Abacus uses? runsonwhat reads public records only. Of the 38 tools at Abacus, 21 were found through code on abacus.co, 7 through DNS records, 7 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and abacus.co about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/abacus.co (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.