# What does 4P use?

4P (4p.de) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-20).

- Size: 11–50 employees
- Based in: Germany
- Founded: 2000

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code, Website config |  |
| [CleverPush](https://www.runsonwhat.com/reverse/cleverpush) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [consentmanager](https://www.runsonwhat.com/reverse/consentmanager) | Security & Compliance | Website code |  |
| [SwissSign](https://www.runsonwhat.com/reverse/swisssign) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does 4P use?

As of October 2026, runsonwhat has found 23 tools at 4P (4p.de) in public records. Edge & Hosting: WordPress VIP. Application: jQuery. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, consentmanager and SwissSign. Last checked October 20, 2026.

### What cloud does 4P run on?

4P uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WordPress VIP through a subdomain that points at WordPress VIP and code on 4p.de. WordPress VIP is used by 1,404 companies runsonwhat tracks.

### What email provider does 4P use?

4P uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,650 companies runsonwhat tracks.

### What analytics tools does 4P use?

4P uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on 4p.de. Google Analytics is used by 892,339 companies runsonwhat tracks.

### What is 4P's website built with?

4P uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on 4p.de. WordPress is used by 601,844 companies runsonwhat tracks.

### What marketing software does 4P use?

4P uses CleverPush for marketing, according to runsonwhat (October 2026). runsonwhat found CleverPush through CleverPush code on 4p.de. CleverPush is used by 301 companies runsonwhat tracks.

### Does 4P use jQuery?

Yes. runsonwhat found jQuery at 4P through jQuery code on 4p.de. jQuery is a Frontend tool used by 922,712 companies runsonwhat tracks.

### Which companies have a tech stack similar to 4P's?

The companies with the stacks most like 4P's are 4P, IMTEST, FUNKE Digital and moin.de, according to runsonwhat (October 2026). Each shares 19 to 21 tools with 4P, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what 4P uses?

runsonwhat reads public records only. Of the 23 tools at 4P, 11 were found through code on 4p.de, 8 through website configuration files, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and 4p.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/4p.de (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.