# What does 1st Step use?

1st Step (1ststep.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-08).

- Industry: Cosmetics
- Size: 51–200 employees
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/1st-step

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [POWR](https://www.runsonwhat.com/reverse/powr) | Marketing | Website code |  |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |

## FAQ

### What tools does 1st Step use?

As of October 2026, runsonwhat has found 17 tools at 1st Step (1ststep.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Google Workspace. Last checked October 8, 2026.

### What email provider does 1st Step use?

1st Step uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on 1ststep.com. Google Workspace is used by 397,531 companies runsonwhat tracks.

### What analytics tools does 1st Step use?

1st Step uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on 1ststep.com. Google Analytics is used by 852,516 companies runsonwhat tracks.

### What is 1st Step's website built with?

1st Step uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,784 companies runsonwhat tracks.

### What marketing software does 1st Step use?

1st Step uses Klaviyo for marketing, alongside POWR and Swym, according to runsonwhat (October 2026). runsonwhat found Klaviyo through Klaviyo code on 1ststep.com. Klaviyo is used by 34,574 companies runsonwhat tracks.

### Does 1st Step use jQuery?

Yes. runsonwhat found jQuery at 1st Step through jQuery code on 1ststep.com. jQuery is a Frontend tool used by 897,103 companies runsonwhat tracks.

### Which companies have a tech stack similar to 1st Step's?

The companies with the stacks most like 1st Step's are The Scottish Fine Soaps Company, Thandana, CaRRoL BoYeS and Shopinverse, according to runsonwhat (October 2026). Each shares 9 to 10 tools with 1st Step, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what 1st Step uses?

runsonwhat reads public records only. Of the 17 tools at 1st Step, 12 were found through code on 1ststep.com, 2 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and 1ststep.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/1ststep.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.