# What does 1st Direct Pools use? 1st Direct Pools (1stdirectpools.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Retail - Size: 11–50 employees - Based in: West Stour, United Kingdom - Founded: 1998 - LinkedIn: https://www.linkedin.com/company/1st-direct-pools ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code | | | [TinyURL](https://www.runsonwhat.com/reverse/tinyurl) | Marketing | Custom domain | 2025-07 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | ## FAQ ### What tools does 1st Direct Pools use? As of October 2026, runsonwhat has found 28 tools at 1st Direct Pools (1stdirectpools.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery, Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Cookiebot. Last checked October 21, 2026. ### What cloud does 1st Direct Pools run on? 1st Direct Pools uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on 1stdirectpools.com. Amazon Web Services is used by 145,703 companies runsonwhat tracks. ### What sales tools does 1st Direct Pools use? The sales tools runsonwhat has found at 1st Direct Pools are ZoomInfo (October 2026); no CRM shows up in 1st Direct Pools' public records. runsonwhat found ZoomInfo through ZoomInfo code on 1stdirectpools.com. ZoomInfo is used by 16,696 companies runsonwhat tracks. ### What email provider does 1st Direct Pools use? 1st Direct Pools uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 711,310 companies runsonwhat tracks. ### What does 1st Direct Pools use for customer support? 1st Direct Pools uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through Zendesk code on 1stdirectpools.com. Zendesk is used by 41,919 companies runsonwhat tracks. ### What analytics tools does 1st Direct Pools use? 1st Direct Pools uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on 1stdirectpools.com. Google Analytics is used by 881,286 companies runsonwhat tracks. ### How long has 1st Direct Pools used TinyURL? 1st Direct Pools has used TinyURL since at least July 2025, going by the first public certificate of the 1stdirectpools.com subdomain that points at TinyURL. ### Does 1st Direct Pools use jQuery? Yes. runsonwhat found jQuery at 1st Direct Pools through jQuery code on 1stdirectpools.com. jQuery is a Frontend tool used by 916,749 companies runsonwhat tracks. ### Which companies have a tech stack similar to 1st Direct Pools's? The companies with the stacks most like 1st Direct Pools' are Arkahna, MusicFirst, DÆDÆLUS and carecircle, according to runsonwhat (October 2026). Each shares 3 to 11 tools with 1st Direct Pools, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what 1st Direct Pools uses? runsonwhat reads public records only. Of the 28 tools at 1st Direct Pools, 23 were found through code on 1stdirectpools.com, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and 1stdirectpools.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/1stdirectpools.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.